Remember the clothing catalog fiasco surrounding H&M’s choice for who to model its “coolest monkey in the jungle” hoodie? While the global retail giant would probably like to forget about it, part of what it hopes will be a healing process has included an international apology tour.
That was true last week when the company discussed its racist blunder during the Anti-Racism Network South Africa conference in Johannesburg, according to IOL, a South African news outlet that covered the event. But for many, the image of a dark-skinned child wearing the garment with wording that evoked racist stereotypes for Black people was inexcusable.
“This was a big mistake and we simply got it wrong,” H&M’s manager for South Africa, Oldouz Mirzaie, told conference attendees in stating the obvious.
To try to rectify the situation, Mirzaie said H&M has been working with “a black-owned creative and advertising agency. We intend on taking the processes that we have implemented in South Africa, and at our head offices in Sweden, globally into the stores that we have in various countries.”
Amazingly, H&M failed to mention the very pink elephant in the room: an obvious lack of diversity in decision-makers at the company who, had they been in place, would have almost absolutely sounded the alert on what was clearly feeding into racist tropes about Black people.
In fact, a closer look at the company’s leadership seemed to reveal that there was not one single Black person in a corporate position. While that was not able to be immediately confirmed as fact, H&M’s website for “organisation and management” showed that neither the company’s top leaders nor its leadership for the H&M brand, in particular, named a single Black person.
That would suggest that perhaps H&M didn’t get the full memo that Black customers resoundingly told them after the racist public relations nightmare in January. This, even as profits plunged as a result. All of which could suggest that while H&M did, in fact, learn a valuable lesson in the unfortunate episode, it wasn’t completely committed to correcting the error of its ways by seeking to fill an obvious company-wide void of diversity to help keep it honest in future ad campaigns that include anyone but its lily-white clientele.
'Racial Stumbles': New York Times Gets Dragged For Refusing To Call Ron DeSantis Racist
1. Diversity in media matters
Source: 1 of 10
Nobody’s more creative than a white editor trying to avoid the word racist. pic.twitter.com/MYqJtfOmRX— It’s the REE-Animator ❤️🖤💚 (@ReeAmilcarScott) November 3, 2018
2. A friendly reminder
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He called his black opponent a monkey but sure let’s not call it racism 🙄🙄🙄 https://t.co/7MvEYhtvw9— Zerlina Maxwell (@ZerlinaMaxwell) November 3, 2018
Source: 3 of 10
“Racial stumbles” is when you’re rushing to the door to meet the pizza delivery person and you trip over your tattered copy of the Protocols of the Elders of Zion https://t.co/nT2kXZxTqn— Vaxton P. Hartnabrig. (@GeeDee215) November 3, 2018
4. A lessonSource: 4 of 10
5. The gif treatmentSource: 5 of 10
6. More jokes
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Here's another one of those GOP "racial stumbles" the NYT was talking about. https://t.co/GLYfY6yWyo— Bodak Red Is Scary 🍂🍂🎃🎃🍁🍁 (@AFarray) November 3, 2018
Source: 7 of 10
Referred to electing his black opponent @AndrewGillum as “monkeying up” Florida— Jeff Yang (@originalspin) November 3, 2018
Featured at virulently anti-Muslim gatherings with the likes of Bannon/Milo
Admin of an FB group that shared racist memes
“Racists think he’s a racist”
But DeSantis had “Racial Stumbles,” ok @NYTimes pic.twitter.com/qqJSwJljNc
8. Rhetorical question
Source: 8 of 10
"racial stumbles?" How does one stumble into racism? https://t.co/UjNVk5t4O4— Roy Bellamy (@roybelly) November 4, 2018
9. Even more jokes
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When those racial stumbles are preventing your minority progress pic.twitter.com/a5qWlhL53M— Judah Ben Hur (@SarcasticIntent) November 4, 2018
H&M Says It’s Making Amends For Its Racist ‘Monkey’ Hoodie. It Hasn’t was originally published on newsone.com