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Despite angry people burning their Nikes after the company released it’s new ad campaign for the 30th anniversary of “Just Do It” featuring Colin Kaepernick, Nike is doing just fine. Their sales actually rose in the days after the debut. According to Edison Trends, a digital-commerce researcher, product orders went up 27 percent between Sunday and Wednesday. Now their share shares did take a plunge, but they expected that.

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-Queen Indy Bee (@Queenindybee)

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