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The Launch Of House Of Dereon By Beyonce And Tina Knowles

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Beyonce and Wedding Planner Veronica Morales have been battling over trademarking the name ‘Blue Ivy.’ In 2017, Beyonce filed to lock down the rights to the trademark “Blue Ivy Carter” to make sure she had the exclusive use of her daughter’s name. Veronica Morales, the owner of a wedding planning company named Blue Ivy, filed to oppose the singer’s application, demanding the pop star not allowed to trademark the name. Her company had been around three years before Beyoncé’s daughter was born. Veronica is asking for all communications with Jay-Z relating to their 2016 trademark application, any communications of her or Jay-Z knowing about “Blue Ivy” before their daughter was born in February 2012. Beyoncé has refused to hand over the documents and is demanding a protective order be entered which would prohibit Veronica and her legal team from leaking the confidential information.

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