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Will Smith and Jada Pinkett-Smith are launching a new media venture, Westbrook Inc. It is a cross-platform holding company formed to execute the Smith Family’s global content and commerce business strategy. The venture will allow the Smith’s to “fully immerse themselves in all areas of the media and entertainment space. In addition to developing feature films, television series and documentary productions from diverse voices, the company will develop projects as starring vehicles for Will Smith in conjunction with the Smith Family’s extensive Hollywood network.
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