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EMA Impact Summit

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Jaden Smith wanted to make a difference. After seeing plastic water bottles littering the ocean and the planet, he decided to create a company that replaced all those single-use plastic bottles with something more sustainable. With the help of his parents, Will Smith and Jada Pinkett Smith, in 2015, he founded ‘JUST Water’, selling responsibly sourced water from upstate New York that is packaged in a bottle made of 82% renewable resources. Now ‘Just Water’ just hit $100 million in valuation.

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