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Beyonce has argued that her seven-year-old daughter, Blue Ivy is a “cultural icon” in a trademark dispute with a small business owner. Queen Bey’s attempts to trademark her little girl’s name has been met with opposition from wedding planner Wendy Morales, whose business shares a name with Blue Ivy. Beyonce’s legal team also emphasized she is applying to trademark “Blue Ivy Carter”, her daughter’s full name, adding it identifies the child’s “celebrity” rather than Ms Morales’ “regional event planning business.”
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