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One Dozen Red Roses

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Roses are red. Violets are blue. But when did Valentine’s Day become a celebration for more than two? In 2020, 68.2 million Americans of the adult population plans to buy a Valentine’s Day gift for more than one romantic partner, according to a recent survey from Finder.com. Men are more likely than women to shop for more than one partner, with 35% of men saying they willbuy a Valentine’s Day gift for more than one romantic partner, compared to 21% of women. Millennials make up a large chunk of those shopping for more than one romantic partner, with 36% of the generation saying they would purchase a Valentine’s gift for more than one romantic partner.

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