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Beyonce Pulse Fragrance Launch

Source: Kevin Mazur / Getty

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Beyoncé signs a new deal with Adidas to launch her own line of apparel and a line of sneakers. They will also re-lunch her Ivy Park line as well. Adidas announced the multi-layered deal today that will make Bey the creative partner for her signature brand plus they will re-launch her ‘Ivy Park.’  Bey says “it’s a the partnership of a lifetime.”

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